In the heart of a bustling atelier, amidst the hum of sewing machines and the earthy scent of natural fabrics, Jakob Slabbert, the innovative force behind Sage & Sunday, crafts more than just apparel. He weaves together a narrative of sustainability, transparency, and unparalleled craftsmanship. As the owner and designer of Sage & Sunday, Jakob’s journey is one of passion, dedication, and a deep-seated commitment to creating a better world through fashion.
Early Life and Inspirations
Jakob’s roots trace back to a close-knit community where the values of hard work and integrity were deeply ingrained. Raised in a family that emphasized the importance of ethical living, Jakob found his greatest inspiration in his mother, Maria. “She has been my mentor, my support, and my biggest cheerleader,” Jakob shares, a warm smile reflecting his deep respect and affection. Maria’s unwavering belief in Jakob’s potential laid the foundation for his future endeavours.
The Genesis of Sage & Sunday
The inception of Sage & Sunday is a tale of vision and resilience. Jakob, driven by a desire to revolutionize the fashion industry, founded the brand with a clear mission: to create consciously crafted apparel that prioritizes longevity and repairability. “Every piece we make is an embodiment of our core values,” Jakob explains. “We want our customers to feel connected to their purchases, knowing that they are investing in quality and sustainability.”
Unique Materials and Ethical Production
Sage & Sunday’s product range is a testament to their commitment to sustainability. The brand primarily uses three materials: hemp linen, cork leather, and recycled PET felt. “These materials were chosen for their minimal environmental impact and their durability,” Jakob notes. Hemp linen, known for its strength and biodegradability, is a staple in their clothing line. Cork leather, a vegan alternative to traditional leather, offers a unique texture and resilience, while recycled PET felt embodies the spirit of circular fashion.
The brand’s dedication to transparency is exemplified through their “Ultra Transparency Model.” Visitors to the Sage & Sunday shop are invited to witness the production process firsthand. “We believe in demystifying the creation of our products,” Jakob says. “Our atelier is open to everyone, showcasing the craftsmanship and care that goes into every item.”
Engaging with Conscious Consumers
Sage & Sunday’s clientele is a community of conscious consumers who value the story behind their purchases. “Our customers care about who made their products, where they were made, and what materials were used,” Jakob emphasizes. This alignment of values fosters a strong bond between the brand and its patrons.
Customer feedback is a cornerstone of Sage & Sunday’s philosophy. Jakob and his team actively seek out and welcome input from their customers through various channels, including emails, product reviews, and Google business reviews. “Feedback is invaluable to us,” Jakob explains. “It helps us continuously improve and adapt to our customers’ needs.”
Challenges and Triumphs
The journey of Sage & Sunday has not been without its challenges. Recent months have tested the resilience of Jakob and his team. “The past few months have been really tough for us,” Jakob admits. “But our community has been incredibly supportive. They’ve helped us immensely.” This sense of community and mutual support has been a driving force in overcoming obstacles.
Partnerships and Future Aspirations
Collaboration is at the heart of Sage & Sunday’s success. Jakob takes pride in partnering with like-minded companies, artists, and craftsmen. One of the collaborations closest to his heart is with TreeNations, a project where a tree is planted for every purchase, and the tree bears the customer’s name. “This partnership reflects our commitment to giving back to the environment,” Jakob says proudly.
Looking ahead, Jakob has ambitious plans for Sage & Sunday. “I’m hoping to expand to Johannesburg, Pretoria, and Durban in the not-too-distant future,” he reveals. This expansion will allow the brand to reach a wider audience and further its mission of promoting sustainable fashion.
Personal Insights
For Jakob, Sage & Sunday is more than just a business—it’s a way of life. “Right now, Sage & Sunday is my life,” he admits. “There isn’t necessarily a balance, but when you love what you do, work is play, and play is work.” Outside of his professional endeavors, Jakob finds joy in making music, snorkeling, graphic design, and website coding and development. These hobbies provide a creative outlet and a source of inspiration.
Advice to Aspiring Entrepreneurs
Jakob’s journey offers valuable insights for those looking to venture into the world of sustainable fashion. His advice is simple yet profound: “Just start. Don’t wait for the perfect moment; the perfect moment will never come. Learn as you go. Keep learning, never stop learning.”
Conclusion
Jakob Slabbert’s story is one of passion, perseverance, and unwavering dedication to sustainability. Through Sage & Sunday, he has created a brand that stands as a beacon of ethical fashion, inspiring others to make conscious choices. As Jakob looks to the future, his vision for Sage & Sunday continues to evolve, driven by a commitment to excellence and a deep respect for the planet. In every stitch and seam, Jakob’s legacy of sustainability and craftsmanship endures, paving the way for a brighter, more conscious future in fashion.